Featured Work: Wonderbra 8th Wonder
I recently completed the shoot for the new Wonderbra campaign (8th Wonder of the World). I shot in a daylight studio against white screen with various specific lighting setups which were to match the lighting in our post production work. We (my new company Frameworx Studios) created high-end digital matte paintings of "The Seven Wonders" to composite into the backgrounds. Not only did this save on production costs, but it also gave us full control over the interpretation of the final product. Each final composite was A2 in size and rendered out at 300 dpi. This campaign was printed in the October 2009 versions of Cosmopoliton, numerous bridal magazines, Cleo, Glamour, Edgars in house magazines and various 8 metre billboards found in Edgars stores across the country. Here are some examples of the before and afters from the campaign.
Click on a thumbnail to enlarge. Please contact me for enquiries.
